Bud Is Official Beer of Beijing Olympics

NEW YORK Anheuser-Busch Cos. has signed a deal making Budweiser the official international beer sponsor of the 2008 Beijing Summer Olympics. Financial terms were not revealed.

The deal allows Anheuser-Busch the rights to use the 2008 Olympic Games logo for promotional purposes in China, the U.S. and 28 other countries, according to the St. Louis-based brewer. It also extends Budweiser’s sponsorship of the China Olympic Team through 2008. The St. Louis-based company said it would use the official logo on packaging, sales promotions, branded merchandise and other marketing programs.

“China is the most important international market for Anheuser-Busch, and Budweiser’s sponsorship of the 2008 Olympic Games reinforces our commitment to supporting the communities where we do business,” Patrick Stokes, A-B CEO, said in a statement.

In addition to the 2008 Olympic Summer Games, Budweiser is the “official beer” sponsor of the 2006 Olympic Winter Games in Torino, Italy. Anheuser-Busch’s brands also serve as “official beer” sponsors of the United States Olympic Committee (USOC), extending its support of the U.S. Olympic Team through 2008. Anheuser-Busch is the exclusive malt-beverage advertiser for all Olympic telecasts in the U.S. through 2008. Budweiser has been an Olympic supporter since 1984.

—Brandweek staff report