Bud Light Will Fuel an Unforgettable Summer With a $10 Million Stimulus Package

The beer brand is giving away 100,000 sports tickets, concert seats and first rounds at the bar

Actor and comedian Sam Richardson announces the Bud Light Summer Stimmy Proposal. Bud Light

After over a year of pivoting to keep its brand personality alive amid a pandemic, Bud Light announced its very own stimulus package—a partnership with six sports leagues, two major celebrities, restaurants and concert venues across the country. The 100-page proposal has one goal: give consumers the best summer ever in 2021.

@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.