Bud Light Welcomes Baseball Back With a Sweet Serenade

The spot pokes fun at quarantine pastimes that have gone a bit stale

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Baseball’s back. Nearly four months later than originally planned, Opening Day is finally happening this week, much to the relief of sports fans who’ve been struggling to fill a baseball-shaped void in their souls since late March.

In a spot released today, Bud Light offers an ode to those fans, and to the hobbies they’ve had to resort to during the long, uncertain wait for the return of America’s pastime during the coronavirus pandemic.

First, a forlorn and reluctant bread baker tips an ironic hat to the baking craze that took over Instagram feeds in the early weeks of lockdown.



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