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The next episode of NBC’s Saturday Night Live will be presented by a single advertiser for the first time in the show’s 35-season history.
To promote Bud Light Golden Wheat, Anheuser-Busch has purchased a sponsorship of the Oct. 17 episode that includes all the telecast’s commercial time, a segment called “Backstage with Bud Light Golden Wheat” and series of never-before-aired clips from SNL throughout the years.
As part of the promotion, NBC will show SNL viewing parties from across the country hosted by Bud Light Golden Wheat.
“This first-of-a-kind sponsorship of ‘Saturday Night Live’ by Bud Light Golden Wheat perfectly illustrates the kind of deal we mean when we talk about wanting to innovate with our clients,” said Mike Pilot, president, NBC Universal Ad Sales.
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