Bud Light Seltzer Hard Soda's Super Bowl Debut Is All About One Thing: Flavor

Guy Fieri makes his first Big Game appearance

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When it comes to judging flavor, there’s no higher authority than celebrity chef and television personality Guy Fieri, the self-proclaimed Mayor of Flavortown. That, at least, is the concept behind Bud Light Seltzer Hard Soda’s first Super Bowl commercial.

In an extended cut of the spot created by Wieden+Kennedy (the in-game ad will run for 45 seconds), three friends embark on an unexpected journey through a refrigerator to the Land of Loud Flavors, where everyone has bleached blond hair and cares a great deal about how things taste.

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