Bud Light on Secretly Creating Its Own Party Town: ‘This Is Content Marketing on Steroids’

The brand reveals what it can about Whatever USA

Bud Light had a major success with its 2014 Super Bowl campaign from BBDO, in which it ditched its traditional gameday dog and bro jokes for a real-world stunt that rewarded a random Bud Light drinker for being "Up for Whatever" by treating him to a spontaneous, celeb-filled epic night.

@nudd Tim Nudd is a former creative editor of Adweek.
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