Bud Light on Secretly Creating Its Own Party Town: 'This Is Content Marketing on Steroids'

The brand reveals what it can about Whatever USA

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Bud Light had a major success with its 2014 Super Bowl campaign from BBDO, in which it ditched its traditional gameday dog and bro jokes for a real-world stunt that rewarded a random Bud Light drinker for being "Up for Whatever" by treating him to a spontaneous, celeb-filled epic night.

Conceptually strong, the work was well executed too, and won a gold Lion in Film Craft at Cannes this summer.

By the time of the Cannes festival, though, the Anheuser-Busch brand was already well into executing even an more ambitious "Up for Whatever" campaign from BBDO.



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