Brand Marketing

Bud Light Says It ‘Missed the Mark’ With Line About ‘Removing No From Your Vocabulary’

Brand regrets phrasing that sparked criticism

By Kristina Monllos

April 28, 2015

Bud Light's "Up for Whatever" campaign is supposed to be about rallying people together for a good time. But on Tuesday it was mostly uniting people in anger at the brand.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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