Brand Marketing

Bud Light’s New Ad Takes a Light-Hearted but Clear Stance in Support of Gender Identity

'Beer should have labels, not people'

By Kristina Monllos

August 15, 2016

Bud Light wants to sell you beer—and your gender identity doesn't change that. 

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Recommended articles
You Might Like

Not Even a Pandemic Can Curb the Creative Innovation to Be Showcased at SXSW

By Debbie Adler, Head of Creative Industries NA, U.K.’s Department for International Trade

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}