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Bud Light just brought back its classic tribute to under-appreciated geniuses—but this time with a new shelter-in-place twist.
In four new spots, the Anheuser-Busch brand salutes “Stay at Home Humans of Genius,” who make quarantining a little easier on the rest of us by making up new sports, singing from their balconies, giving enthusiastic air high fives or sharing creative (yet questionable) new recipes.
“In this unprecedented time of social distancing, Bud Light wants to celebrate those making staying at home more fun for us all,” said Bud Light digital marketing director Conor Mason in a statement.
The new campaign harks back to Bud Light’s popular “Real Men of Genius” campaign, which ran from 1998 through 2007 and paid homage to stereotypical male faux pas, like painfully obvious toupees or really bad dancers.
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