Buchner Rises at Fallon to CMO Post

CHICAGO Publicis Groupe’s Fallon said it has promoted 15-year agency veteran Rob Buchner to chief marketing officer, a job left vacant in May when Mark Goldstein left for a global marketing post with Interpublic Group’s Lowe.

Buchner, 41, was previously a managing partner at the Minneapolis agency, in charge of interactive and marketing services units. He also oversaw the shop’s branded entertainment efforts. He previously worked on brand strategy for several Fallon clients and also played a role in Fallon’s expansion into overseas markets.

Buchner’s new job puts him in charge of Fallon’s new business initiatives.

“Rob is uniquely qualified to represent Fallon with new business prospects given his diverse background in account management and interactive,” said agency chairman Pat Fallon in a statement.

Buchner’s career began at DDB Needham in Chicago. He later worked at Campbell Mithun in Minneapolis before joining Fallon in 1989. His predecessor in the job, Goldstein, left to become global chief marketing officer at Lowe.