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It’s Fútbol season—not to be confused with “football season.”
With that confusion out of the way, blended scotch brand Buchanan’s is trying to sort out a marketing dilemma related to the dual fútbol allegiances of many U.S. fans of Hispanic heritage.
It’s hard to imagine a fan rooting for both the New York Yankees and the Mets or the Los Angeles Lakers and Clippers. But Buchanan’s sees Latinos as being able to root for both their soccer team at home in the U.S.,