Bubble Gum? Rhubarb? This Ad Stirs Debate on What Scottish Soda Irn-Bru Tastes Like

The Wild West themed campaign will lead the brand's 'The Great Taste Debate'

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Scotland has a soda that tastes unlike any other on the planet, distinctive from its rivals in both flavor and its garish orange coloring.

Since around 1901, AG Barr has been producing Irn-Bru, which contains 32 flavors, and to this day it hasn’t found a consistent description to explain just how it tastes. Yet this has not held it back from becoming the country’s most popular soft drink over the years, beating even Scottish sales of Coca-Cola in its heyday.

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