Bubble Backs a Formula for Success

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ATLANTA Bubble launched its first work for Bright Beginnings infant formula this month in several national magazines, the agency said.

The independent Philadelphia shop has produced three full-page ads for the company’s Ultra Bright Beginnings formula with DHA, an ingredient believed to stimulate brain and retina development. The ads began running in the February issues of magazines including American Baby, Baby Talk, Child, Parent and Parenting.

Other work includes Internet ads, point-of-purchase and brochures in doctor offices and birthing centers.

The





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