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To tackle online hate, British telecom giant BT is recruiting a diverse team of football players to push out its Hope United campaign ahead of the UEFA European Championship.
The multi-million-pound campaign is created by Saatchi & Saatchi. It will bring together 20 players from England, Scotland, Wales and Northern Ireland, including Marcus Rashford, Gareth Bale, Lucy Bronze, Andy Robertson, Jordan Henderson, Ethan Ampadu, Rebecca Sellar and Demi Stokes. They will be managed by Rio Ferdinand and Karen Carney.
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