BT and EE Team Up With Wi-Fi Offer That Prevents 'Broadband Rage'

The UK-wide ad campaign will include a bespoke execution of the main ad made for cinemas

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As reliance is being placed on broadband at home more than ever before, the U.K.’s largest telecoms supplier BT will release a campaign to promote its first “unbreakable” hybrid Wi-Fi offer, supported by mobile network EE.

The 60-second “Broadband Rage” ad from Saatchi & Saatchi will run from May 7, depicting people losing their cool when they face broadband issues in their homes, resulting in general anger and destruction. It features a cover of the Basement Jaxx track “Where’s Your Head At,” while the end line states: “One day all broadband will be like this,” as BT aims to build trust in the service.

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