BSSP Promotes Sims to Lead Digital, Direct Unit

SAN FRANCISCO SF Interactive, a division of Butler, Shine, Stern & Partners, has promoted media director Andy Sims to director of interactive marketing services.

In the newly created role, Sims, 31, will oversee the 20-person interactive and direct-marketing unit, which was bought by BSSP in January 2003 [IQ Daily Briefing, Jan. 28, 2003]. He absorbs some responsibilities previously held by former SF Interactive CEO and president Bruce Carlisle, who became BSSP president after the sale and left at the end of March.

The post was formed to “manage new business and client strategy for our growing online-marketing and traditional direct-marketing practices,” said BSSP CEO Greg Stern, to whom Sims reports.

The direct-marketing offering has expanded as a result of BSSP’s 3-month-old relationship with Apple Computer, Stern said. The Sausalito, Calif.-based shop recently launched a back-to-school, online and direct campaign that promotes savings of more than $500 when incoming college freshman make a combined purchase of an Apple Notebook and iPod. SF Interactive also works for clients like Lucas Arts, Siebel, Verisign and TIAA-CREF.

Before joining SF Interactive as an associate media director in 1999, Sims worked at Goldberg Moser O’Neill in San Francisco, where he developed integrated marketing programs for Cisco Systems. He began his agency career as a media planner at Omnicom Group’s Goodby, Silverstein & Partners in San Francisco.

BSSP claims 78 employees and revenue of $9.2 million.