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Edging out several other Northern California shops, Butler, Shine & Stern has picked up the $5 million SmartWool Apparel Co. account.
The company, based in Steamboat Springs, Colo., began a review over the summer that included several Bay Area agencies as well as smaller regional shops. BS&S was selected after the client narrowed the review to five finalists.
SmartWool manufactures socks and outdoor clothing made from breathable wool. A campaign breaking later this fall will target athletes and outdoorsmen, agency executives said.
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