BSB adds Molson's media buying to its Miller brewing duties

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Molson Breweries U.S.A has awarded media buying responsibilities for what sources estimated will grow into a $35-million account to Backer Spielvogel Bates/ N.Y., which already handles buying for the entire portfolio of brands for Molson’s parent, Miller Brewing.
With the additional Molson billings, BSB now buys some $300 million in media annually for Miller Brewing, according to Competitive Media Reporting.
Earlier, Y&R/Chicago–which is the creative agency for some Miller labels–was tapped as agency for Molson Breweries (ADWEEK, Nov.

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