Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The New Jersey Lottery has awarded its two-year, $10 million advertising account to Brushfire.
The Whippany, N.J., shop replaces five-year incumbent GraphicaGroup in Chester, N.J., which crafted the print campaign featuring the lottery’s tagline, “For every dream, there’s a jackpot.”
Brushfire beat out five undisclosed contenders for the business, an agency representative said. Brushfire will create TV, radio and print ads, as well as outdoor and Internet duties for the lottery’s Mega-Millions, Pick 6, Pick 4, Pick 3 and scratch-off games.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in