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As celebrities continue to flock to the alcohol space—often with tequila, gin and wine brands—Grammy-winning pop star Bruno Mars has taken the tropical road less traveled with SelvaRey, a premium rum with a new flavor launching today.
And Mars, a longtime stakeholder in the California-based Panama-produced liquor, directs and stars in a new ad campaign with collaborator and fellow spirits entrepreneur Anderson .Paak.
The work debuts in the wake of several other high-profile projects for Mars, including a new musical supergroup called Silk Sonic—also including .Paak—and
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