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BOSTON Brunello Creative, an independent marketing and design firm here, said it has been hired by Rodale’s Men’s Health to develop microsites set to launch throughout the summer.
The initial microsite, partly sponsored by PowerBar, features information on sporting activities provided once readers take an online survey.
“We have been presented with a great opportunity to work on a user-driven project that is highly conceptual,” said Adam Hoyle, cd and co-founder of Brunello.
Earlier this month, the shop launched a new Web site for Rodale’s BestLife magazine.
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