Bruce Springsteen Calls for Unity in Jeep’s 2-Minute Super Bowl Ad

CMO Olivier Francois called the Super Bowl spot 'the most spiritual commercial in history'

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In the second half of the 2021 Super Bowl, auto brand Jeep will air the longest ad of the game with music icon Bruce Springsteen calling on divided Americans to find common ground.

It’s a message that’s both literal and figurative, as the two-minute spot was filmed in the geographical center of the Lower 48. There, in a small Kansas town called Lebanon, Springsteen implores Americans to find their own middle ground.

“There’s a chapel in Kansas standing on the exact center of the Lower 48,” Springsteen begins.

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