Bruce Rises at BBDO

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Bill Bruce, a 14-year BBDO veteran who co-created Mountain Dew’s “Do the Dew” campaign, was promoted last week to recognize his contributions and bolster BBDO’s creative leadership.

Bruce, 40, rose from senior creative director to evp, executive creative director at the New York agency. He joins the recently promoted Jimmy Siegel and Gerry Graf at the ecd level.

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