Brown Shapes Agency Field

BOSTON — Brown & Co. is in the process of winnowing down a list of eight semifinalists for its estimated $7-10 million account.

Contenders, according to client vp, marketing manager Laurie McLachlan, are Boston shops Gearon Hoffman (the incumbent); Partners & Simons; New York agencies DiMassimo Brand Advertising, Foote, Cone & Belding (which works with Brown & Co. parent J.P. Morgan Chase), Gotham, TBWA\Chiat\Day and The Romann Group; and Portland, Maine-based Via.

The Boston-based client will cut to three finalists in the next few weeks, with a decision due in the fall, McLachlan said.