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Brown & Co. on Friday hired Via for its estimated $7-10 million ad account, held for 20 years by Gearon Hoffman, here, a client rep said. Portland, Maine-based Via, an independent agency, overcame the incumbent and New York shops Foote, Cone & Belding, Goth am and TBWA\Chiat\Day in a review. The Boston-based discount brokerage is a unit of J.P. Morgan Chase & Co.
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