Brotze Joins See as Account Director

SAN FRANCISCO See has hired account director Todd Brotze, a four-year veteran of Goodby, Silverstein & Partners, to work on Electronic Arts, the agency said today.

Brotze, who worked on Hewlett-Packard at Goodby, starts at See on Monday, said Eileen Arbues, CEO of the San Francisco shop.

Arbues, Andy Narraway and Harry Cocciolo formed See last year. A recasting of Odiorne Wilde Narraway & Partners, the shop was renamed See in December. Former chairman and executive creative director Jeff Odiorne left in October to start an entertainment-based venture in New York, and creative director Michael Wilde quit in August to complete a film.

Electronic Arts is one of See’s biggest clients, and Brotze will be in charge of Battlefield and Lord of the Rings, among other titles, Arbues said.

See has more than 50 employees in San Francisco and 15 in the United Kingdom. Arbues said the shop is expanding and plans to hire additional creative personnel in the next few months.