Brotherhood Joins Holland Mark's idstudios Unit

Vashti Brotherhood has joined idstudios, the interactive and direct marketing division of Holland Mark Advertising, as an associate creative director.

Brotherhood, a copywriter, is a veteran of numerous regional agencies. Most recently, she spent three years at Zentropy Partners, Cambridge, Mass., the troubled interactive operation owned by the Interpublic Group of Cos.

“I felt that I had a good grasp of interactive,” said Brotherhood, who was associate creative director at Zentropy.

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