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Though Brooklyn, N.Y., and Baton Rouge, La., may not be geographically compatible, the pairing works in a new broadcast campaign for the Southern Quality Ford Dealers of Louisiana.
The television and radio effort, created by St. John & Partners in Jacksonville, Fla., stars Louisiana State University head football coach Gerry DiNardo (born in Brooklyn) as the pitchman. The spots, which began airing Monday, will run during the college football season through November in seven Louisiana markets.
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