Brooklyn Boy Makes Good in Bayous

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Though Brooklyn, N.Y., and Baton Rouge, La., may not be geographically compatible, the pairing works in a new broadcast campaign for the Southern Quality Ford Dealers of Louisiana.
The television and radio effort, created by St. John & Partners in Jacksonville, Fla., stars Louisiana State University head football coach Gerry DiNardo (born in Brooklyn) as the pitchman.

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