Brooklinen Debuts Spaces, an Online Marketplace for Bedroom Products

DTC bedding company lines up partners with complementary wares

Many direct-to-consumer brands are starting to follow the traditional trajectory that legacy companies were once admonished for: Grow into as many tangential categories as possible. Allbirds started its business with footwear and now sells socks; Everlane launched with basic wardrobe staples and has since expanded into sneakers and other product categories.