Brooklinen Debuts Spaces, an Online Marketplace for Bedroom Products

DTC bedding company lines up partners with complementary wares

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Many direct-to-consumer brands are starting to follow the traditional trajectory that legacy companies were once admonished for: Grow into as many tangential categories as possible. Allbirds started its business with footwear and now sells socks; Everlane launched with basic wardrobe staples and has since expanded into sneakers and other product categories.

Brooklinen, the 5-year-old DTC bedding company, is taking a somewhat unconventional approach. Instead of creating new products to complement the bedroom and items it already sells, it’s rolling out a marketplace called Spaces with 12 retail partners.

On the surface, it looks like Brooklinen is simply playing nice with other DTC brands.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in