Brooklinen Debuts Spaces, an Online Marketplace for Bedroom Products

DTC bedding company lines up partners with complementary wares

a bedroom featuring Brooklinen products
Brooklinen is working with 12 partners to stock its marketplace. Brooklinen

Many direct-to-consumer brands are starting to follow the traditional trajectory that legacy companies were once admonished for: Grow into as many tangential categories as possible. Allbirds started its business with footwear and now sells socks; Everlane launched with basic wardrobe staples and has since expanded into sneakers and other product categories.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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