Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Agency Readies for IPO; Bronner Founder Launches Startup
By David Gianatasio
BOSTON„Relationship marketer Bronnercom last week changed its name to Digitas and filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering.
The filing revealed that the Boston agency lost $43 million last year, and that founder Michael Bronner is launching a new venture called Lifetime Rewards.com. Bronner called the startup ˜an e-commerce company with a strong social component … a chance for me to give something back.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in