Bronnercom Boosts Outside Ops

Beeching Named London CD; SIG Scores Morgan Stanley Work
BOSTON–Bronnercom last week welcomed a seasoned creative executive and a high-profile client, tapping Mark Beeching for its London office and adding interactive chores from Morgan Stanley Dean Witter & Co.
The agency’s Strategic Interactive Group has been hired by the investment firm for a business-to-business initiative.
“Morgan Stanley has engaged SIG to assist in the development of Web-based initiatives for its institutional business,” said Kathy Biro, chief executive of SIG and vice chairman of Bronnercom.