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Bronner Slosberg Humphrey’s integrated campaign for L.L. Bean reflects the shop’s commitment to building its clients’ brands through experience-based marketing.
The effort includes a new round of print ads, a TV spot, direct mail executions and a Web site and strives to create a uniform brand experience for potential and repeat customers.
“We’re trying to drive people into their catalogs” the way other retail ads seek to drive customers into stores, said Steve Humphrey, president of the Boston agency.
The creative strategy is to portray L.L.
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