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After more than a year of preparation, the Upromise customer loyalty program launched nationally Tuesday.
Hill Holiday Connors Cosmopoulis is developing a print and radio advertising campaign set for May, according to Jeff Bussgang, president and chief operating officer of Upromise, Brookline, Mass.
Marketers participating in the program may launch separate Upromise-themed advertising promotions — including TV spots — Bussgang said.
Upromise was founded by Michael Bronner, founder and former CEO of Boston-based marketing firm Digitas.
Upromise
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