Bronner to Gain Duties From AT&T-TCI Deal

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AT&T’s $37 billion acquisition of TCI Communications will conclude in a few weeks, and lead AT&T direct shop Bronner Slosberg Humphrey is preparing for an influx of billings once the deal is complete, said sources.
While one source pegged the new direct marketing tasks to be worth as much as $50 million, some key questions remain.
Still unclear is whether TCI will continue as a stand-alone brand, a decision that will undoubtedly affect spending, sources said.
Bronner may also face a conflict: it handles direct chores for U.S.

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