Bronner Calls On Lang

As part of an ongoing effort to strengthen its senior management ranks, Bronner Slosberg Humphrey has tapped Laura Lang to run its AT&T business and named Michael Ward president of its Strategic Interactive Group.
Lang in May will join the Boston-based direct marketing shop as executive vice president with a minority ownership stake. Lang had been president of the consulting group at Marketing Corp. of America in Westport, Conn.
At Bronner Slosberg, she will oversee AT&T’s direct marketing account. That assignment is among the largest at the agency, which last week announced that it has surpassed the $1 billion mark in overall capitalized billings. Lang did not return calls.
Jean Alexander and Clare Robinson, both executive vice presidents at Bronner, had overseen AT&T. They will be reassigned to other accounts following a transition period, said Bronner president David Kenny.
Ward, who had been chief operating officer for the overall Bronner organization, takes the president’s mantle at SIG in Boston. He assumes day-to-day control of the 250-person unit from co-founder Kathy Biro, who becomes chief executive.
Ward will also oversee SIG’s General Motors assignment, which consists mainly of Web development and banner ads for Pontiac GMC. His duties as chief operating officer will be split between other executives for now, he said.
In an unrelated development, executive vice president Malcolm Speed, who oversaw the GM business, has left the agency to become chairman and chief executive of Omnicom Group’s Rapp Collins Worldwide in New York. Kenny and senior vice president Rob Willms will now helm the GM account.