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Bromley Communications’ first work for Coors Light is not expected until next year, the brewer said. The San Antonio shop bested crosstown rival Cartel Creativo and Publicis Sanchez & Levitan in Dallas in the finals of a review to win the estimated $10-20 million assignment.
Coors initially contacted 10 agencies in February about the creative account, which will target the Hispanic market.
The Golden, Colo., brewery previously worked on a project basis with Casanova Pendrill Publicidad in Irvine, Calif.
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