Bromley Sings 'Sad Song' for Texas Whopper

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DALLAS Bromley Communications is launching a regional radio campaign for Burger King that promotes the new Texas Double Whopper hamburger through parodies of country and western music.

The San Antonio agency produced “Sad Song” in both English- and Spanish-language versions. The spot begins airing Monday in Laredo, Corpus Christi, El Paso and Midland/Odessa, Texas, as well as Shreveport, La., and Yakima, Wash.

The commercial features a twangy singer reciting the miseries experienced in a day, from being fired, losing his truck, discovering his wife cheating on him and having a bird poop on his head.



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