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Coors Brewing Co. has selected Bromley Communications to handle a portion of its Hispanic advertising in support of the Coors Light brand.
The San Antonio shop bested crosstown rival Cartel Creativo and Publicis Sanchez & Levitan of Dallas in the finals of a review to win the estimated $10-20 million assignment.
Coors initially contacted 10 agencies in February about the creative account, which will target Mexican Americans.
Coors previously worked on a project basis with Casanova Pendrill Publicidad in Irvine, Calif.
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