Bromley Hires Interlink Chief

When Jessica Pantanini was promoted to COO at Bromley Communications in October, one of her first tasks was to fill her old post of managing director at Bromley Interlink, the independent Hispanic agency’s media research, planning and buying division.

Pantanini landed her top choice, Debra Nason, a 20-year veteran of the Hispanic marketing scene, who previously headed the interactive division of WPP Group’s Bravo Group in Miami. “I’ve known Debra for some time,” Pantanini said. “She is probably one of the pioneers of Hispanic media.”

Nason, 53, was house-hunting in San Antonio last week as she prepared to report to work today. At Bromley, she will be in charge of traditional media planning, as well as interactive, reporting to Pantanini. The chance to oversee all media planning was a major draw. “It was a very nice combination of things,” Nason said. “They have a very large media business.”

Nason said her interactive experience will help, especially in attracting clients who want to expand their reach. “A lot of the Spanish agencies have not developed full interactive capabilities,” she said. “We’re getting ready to have our own little dot-com boom.”

A Los Angeles native, Nason went to California State University at Northridge. She began her career as media director for Bermudez and Associates in L.A., working with clients including AT&T and Pacific Bell. She later led the media division of Mendoza Dillon & Asociados, where she oversaw media planning for accounts including General Foods and Johnson & Johnson.

Bromley, with an estimated $260 million in annual billings, and Bravo Group, whose billings are similar, are the nation’s biggest Hispanic agencies. Despite the rivalry, Nason said there were no hard feelings about her departure. “They understood,” she said. “Actually, we had a really great going-away party.”