Bromley to Close Dallas Office

DALLAS Bromley Communications, one of the nation’s largest Hispanic agencies, will close its office here and move the accounts to its San Antonio headquarters, chairman Ernest Bromley said.

With 18 employees, the Dallas office accounted for billings of roughly $40 million, sources said. Bromley acquired the Dallas site in a merger with Publicis Sanchez & Levitan in February. Bromley wants to keep expanding the Miami, New York and Los Angeles offices it acquired in the merger, but the Dallas location was too close to San Antonio to keep open, Bromley said.

“To have two offices in Texas 240 miles apart that both do Hispanic advertising doesn’t make sense,” Bromley said.

The San Antonio office has 130 employees. While Noemi Ricalo, vice president and group account director, will move from Dallas to San Antonio, the company does not yet know how many other employees will relocate, Bromley said. The Dallas outpost will probably close in late September or early October, Bromley said.

Major clients at the Dallas office included Nationwide Insurance, Shell Oil and Nestle.

With the PS&L merger, Bromley claimed $276 million in total billings and roughly $30 million in annual revenue.

Paris-based Publicis Groupe held a 49 percent stake in PS&L. Some of Bromley’s other blue-chip clients include Burger King, Circuit City, Procter & Gamble, and Coors Brewing Co. Major accounts that PS&L brought to the merger included BellSouth, Nestle, L’Oreal and Chivas Regal.