Brokerage Picks N.Y. Shop Over Richards

NEW YORK MDC Partners’ Kirshenbaum Bond + Partners has survived two separate reviews to win the estimated $25-30 million advertising account of investment brokerage Edward Jones, the agency confirmed.

The New York agency was the lone survivor of Edward Jones’ first review, which ended in November without a declared winner after the St. Louis-based brokerage eliminated the now-defunct Wolf Group of New York. The client then added Euro RSCG Tatham Partners in Chicago and The Richards Group in Dallas to its list of contenders, sources said.

A decision was expected during the last week of January, consultant Randy Lindel had said. Lindel today referred calls to the client, as did a Kirshenbaum Bond + Partners representative. The client did not immediately return calls. Other agency representatives declined comment.

The winning agency will be responsible for consumer advertising, direct-response creative and interactive work in North America and the United Kingdom, Lindel has said.