Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Grey Worldwide will handle the launch of telecom startup BroadRiver Communications Corp. The inaugural advertising campaign is estimated at $5-10 million.
The Fort Worth, Texas-based shop, previously known as Regian & Wilson/Grey, last week formally changed its name to Grey Worldwide: Dallas/Fort Worth, two years after becoming part of Grey’s agency network.
Its latest client, now one of the agency’s largest accounts, also underwent a name change recently, from PurePacket Communications to BroadRiver. The Alpharetta, Ga.-based company will use $44 million in venture capital funding to jump into the crowded field of bundled telecom service providers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in