Broadford & Maloney Forms Overseas Alliance

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Seeking to broaden its geographic reach and better serve international clientele, Broadford & Maloney has formed an alliance with London-based agen-cy AD Communications.

“We basically mirrored each other on two different continents,” said Broadford & Maloney chairman Martin Maloney, who believes the alliance will allow his 14-person Greenwich, Conn., agency to compete with larger agencies.

Broadford & Maloney has worked with AD Communications for several years on the Polaroid Graphics Imaging account, the only client the two firms currently share.



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