Broadcasters Eye Digital Threat to Commercials

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Coalition Hopes Copyright Law Will Ban Machines That Cut Ads
WASHINGTON, D.C.–A group of broadcast and cable networks has formed a coalition to combat the new video machines and TV sets that can digitally strip commercials from recorded programming.
The Advanced Television Copyright Coalition, made up of representatives from CBS, Discovery Communications, The Walt Disney Co., Time Warner and News Corp., argues that companies marketing digital “personal video recorders”–as opposed to regular VCRs–must acquire copyrights to the broadcast material that is recorded and then altered.




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