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As the Christmas party season has begun, British supermarket chain Asda has released its first standalone campaign to promote the partywear from its clothing line George, which aims to loudly and confidently celebrate LGBTQ+ counter-culture.
Created by Impero, which worked with the clothing brand on its “Back to School” campaign earlier this year, the new spot titled “Tis The Season To Slay It” aims to offer something new as George at Asda looks to position itself as a credible part of the high street fashion landscape over the holiday.
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