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To promote the addition of vitamins to its products, British soft drink Vimto is encouraging consumers to “Find Your Different” through its biggest-ever communications campaign.
The U.K. campaign, which began on May 2 and was created by Quiet Storm, promotes the brand’s fruit-based drinks with the new addition of vitamins C and D, highlighting the “journey of experience” people go on in life. This is Vimto’s first campaign since 2018, when Quiet Storm produced “I See Vimto in You.”
Emma
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