British Retailer Boots Plans to Deliver 'Bags of Joy' This Christmas

The new work sees a return to holiday advertising after the brand skipped a year due to Covid-19

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For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want.

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