British Optician Specsavers Evolves Long-Running 'Should’ve' Brand Focus

The campaign will aim to expand its audience by entering into new advertising spaces including gaming

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Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh.

With a newly released $5.3 million (four million pounds) campaign, the “Should’ve Gone to Specsavers” line will now aim to relay the purpose and broader range of services the company offers.

Titled “Should’ve 2.0”, the main 30-second spot features a delivery driver who makes a drop-off at the top of an apartment block where, of course, the elevator isn’t an option.



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