Health and Wellness

British Optician Specsavers Evolves Long-Running 'Should’ve' Brand Focus

The campaign will aim to expand its audience by entering into new advertising spaces including gaming

Specsavers — British TV stations Channel 4 and ITV will also be involved.The Agency, Specsavers

By Stephen Lepitak

March 3, 2022

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Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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