British Flower Brand Wants to Normalize Men Receiving Flowers

Father’s Day gifts may have evolved, but they haven’t progressed to this

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Father’s Day gifts may have evolved over time—neckties, aftershave and slippers are so old school—but they haven’t progressed to fresh flowers. In fact, the first time most men receive any kind of floral arrangement is at their own funerals.

Taking that grim fact and running with it, U.K.-based flower company Interflora has launched a campaign to help normalize giving flowers to men. And by doing so, the brand is also latching onto a current trend on TikTok that shows clips of men receiving flowers for the first time.

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