British Flower Brand Wants to Normalize Men Receiving Flowers

Father’s Day gifts may have evolved, but they haven’t progressed to this

Join global marketing leaders at Brandweek Europe, 10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

Father’s Day gifts may have evolved over time—neckties, aftershave and slippers are so old school—but they haven’t progressed to fresh flowers. In fact, the first time most men receive any kind of floral arrangement is at their own funerals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in